Team Trump offers an alternative ‘View’
In recent years, ABC’s “The View,” which was launched in 1997 by legendary news anchor Barbara Walters, has become one of the media’s unlikeliest political forums.
A year ago, The New York Times ran a fawning profile of the show’s hosts and history under the headline “How ‘The View’ Became the Most Important Political TV Show in America.” To illustrate that, the Times noted that Barack Obama broke new ground in 2010 by becoming the first sitting president to appear on a daytime talk show. The Los Angeles Times followed six months later with a column declaring “‘The View’ has become TV’s best political battleground.”
A battleground implies two equal sides fighting it out. But clearly the mission of “The View” is one-sided: to spread the liberal gospel through its embrace of left-wing guests and attacks on conservatives, including frequent jabs by other co-hosts at the show’s token right-winger, Meghan McCain. Given the audience makeup, that’s understandable. The New York Times reported in its piece that two-thirds of the show’s viewers were registered Democrats, while Republicans comprised just 13 percent.
Against that backdrop, Team Trump is taking a different “View,” according to JustTheNews.com, a news website started by investigative journalist John Solomon.
This week, the website reported that the president’s campaign is starting a weekly talk show geared toward women called “The Right View.”
“For too long, women on ABC’s ‘The View’ have believed they represent all women’s views. They project the fake news’ narrative to viewers across the country and are obsessed with their blatant hatred of President Trump,” Mercedes Schlapp, the Trump campaign’s senior communications adviser, told JustTheNews.com.
“Our new series — ‘The Right View’ — will make talk shows great again by breaking through the mainstream media’s deception and providing the facts about President Trump’s clear record of accomplishment,” she added.
Besides Schlapp, a veteran of both of George W. Bush’s presidential campaigns and a Washington Times columnist, the show’s hosts include Lara Trump, the wife of Trump’s son Eric; former Fox News host Kimberly Guilfoyle, the girlfriend of Trump’s other son Don. Jr.; and Katrina Pierson, spokeswoman for Trump’s 2016 campaign.
JustTheNews.com also pointed out that since COVID-19 has temporarily ended Trump’s large and often raucous campaign rallies, the president’s advisers seek to get the word out with broadcasts airing on Facebook and Twitter.
“The campaign is in some ways building its own startup, digital television network, a coronavirus-inspired version of ‘Trump TV’ that could rival any of the conservative digital television networks, from OANN and Newsmax to The Blaze and Fox Nation,” the website reported.
The campaign claims more than 1 million viewers watched each of its daily online broadcasts over the past seven weeks, according to JustTheNews.com. The programs have targeted select supporters, with themes such as “Black Voices For Trump,” “Women For Trump,” “Catholics For Trump,” “Army For Trump,” and “Latinos for Trump.”
For comparison, “The View” reportedly has about 3 million viewers each day.
Conservative media personalities and entrepreneurs are learning that they can draw audiences and generate profits by going around the hostile mainstream media and creating their own sites.
Meanwhile, the show mirrors the president’s Twitter account, which has 80 million followers: Allowing Trump to go over the heads of the mainstream media and appeal directly to his conservative supporters.
Scroll down to comment!