Trump campaign launching new ad buy focused on the economy
President Donald Trump’s reelection campaign is dropping $10 million to launch a series of new political ads focused on the U.S. economy.
Fox News first reported the new ad buy on Monday and quoted a senior campaign official as telling them the new ads will be an increase to the campaign’s existing television ad buy by more than 50%.
“This week’s advertising continues our strategic plan to follow the dates on the calendar, the states that are voting early, the data that always guides our decision-making and our pathway to 270,” said Trump campaign manager Bill Stepien.
The content of the new ads is a shift from the president’s recent focus on law and order and defending police departments across the country.
“We believe the economy, and who is best to handle the economy, is going to be the defining issue in this race,” a campaign aide said. “Voters know that President Trump built the world’s best economy once, and he’s already doing it a second time. It’s going to be a defining issue, and will win the race.”
The new ads will appear on national cable as well as local broadcast channels in eight states with aggressive early voting plans. The states include Arizona, Pennsylvania, North Carolina, Florida, Georgia, Michigan, Minnesota and Wisconsin. Voting in some states begins on October 7.
Trump’s campaign says the president has seen 10.6 million jobs created during the last four months of his administration following massive unemployment during the height of the coronavirus pandemic.
“It was the single greatest period of job creation in the history of this country,” the campaign said. “When you look at just August, which was 1.4 million jobs, that is 2.5 times the number of jobs created in the entirety of the eight years that Joe Biden was vice president.”
Democrats including the Biden campaign continue to use the current economic climate due to the coronavirus to tie job losses and business closures to Trump.
“Trump hasn’t stopped companies from closing plants and sending jobs overseas,” Biden said. “President Trump has broken just about every promise he’s ever made to the American worker. And he’s failed. He’s failed our economy and our country.”
PHOTO: Official White House Photo by Joyce N. Boghosian
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